Privacy

Privacy Policy

Effective Date: May 19, 2026

Simpli Whole Kids (“we,” “us,” or “our”) operates [https://www.simpliwholekids.com] and its integrated e-commerce shopping platforms (collectively, the “Website”).

We value the trust you place in us and are dedicated to safeguarding your personal data. This Privacy Policy outlines the types of information we collect when you interact with our Website, how we utilize that data, and the specific choices you have regarding your personal information.

1. Information Collection and Methods

We gather information through two primary channels when you visit or interact with our Website:

Information You Provide Directly

We collect personal details that you voluntarily share with us. This happens when you sign up for our email newsletter, complete a contact form, leave comments on our content, or register for a customer account. This information may include:

  • Your name

  • Your email address

  • Account credentials (we store your chosen username, but your password remains encrypted and invisible to us)

Information Collected Automatically

Whenever you navigate our Website, certain data is automatically logged regarding your device and browsing activity. This helps us optimize your user experience and includes:

  • Your IP address and general geographic location

  • Browser type and operating system

  • The referring website that directed you to us

  • Specific pages viewed, links clicked, and the dates/times of your visits

Cookies and Tracking Technologies

We utilize cookies (small text files saved to your browser) to enhance site functionality and customize your experience. We use both session cookies (which delete automatically when you close your browser) and persistent cookies (which remain until deleted manually) to remember your preferences and keep you logged into your account.

2. How We Use Your Information

The data we collect is used strictly to maintain a secure, efficient, and personalized experience. Specifically, we use your information to:

  • Operate, manage, and optimize the Website and store features.

  • Administer your customer profile and identify you during login.

  • Deliver marketing materials, resources, and newsletters. You can opt out of these promotional emails at any time using the link at the bottom of the email.

  • Send critical administrative updates, order confirmations, policy changes, or security alerts.

  • Respond directly to your customer support inquiries, feedback, or comments.

  • Monitor and analyze overall site traffic patterns and aggregate user behavior.

  • Prevent, detect, and investigate unauthorized, fraudulent, or illegal activity.

3. Third-Party Data Sharing

We do not sell, rent, or trade your personal data to outside parties. We do, however, partner with trusted third-party service providers to handle specific business functions. Each partner's use of your data is governed by their respective privacy policies.

Our current essential third-party service providers include:

  • Analytics Providers (such as Google Analytics): Used to track general site traffic and user behavior. This tool captures IP addresses but does not collect identifying personal details.

  • Email Marketing Platforms: Used to organize our mailing lists and deliver digital newsletters or product downloads. We securely store your name and email here to send requested communications.

  • E-Commerce Platforms (such as Shopify): Handles our digital storefront, secure payment processing, and customer account infrastructure.

Business Transfers: In the event that Simpli Whole Kids undergoes a business transition—such as a merger, acquisition, corporate reorganization, or sale of assets—user information may be transferred to the acquiring entity as part of those business assets.

4. Publicly Viewable Content

If you choose to create a public user profile or post comments on our Website, certain details may be visible to other visitors. While your email address is never made public, your chosen username, profile description, or avatar may be displayed alongside your comments or posts.

5. Managing Cookies and Advertising Choices

You have full control over how cookies interact with your device:

  • Browser Settings: You can configure your internet browser to reject all third-party cookies or alert you when a cookie is being sent. You can also clear your browser cache to delete existing cookies.

  • Site Functionality: Please note that disabling cookies may impact your user experience, and certain features of our e-commerce store or user profiles may not function properly.

  • Retargeting and Ads: We may occasionally partner with platforms like Google, Meta, or Pinterest for remarketing purposes. These platforms use cookies to show relevant ads on third-party sites based on your past visits to our Website.

6. Affiliate Marketing Disclosure

Simpli Whole Kids may participate in affiliate marketing programs. This means we may embed tracking links into certain pages or resources. If you click on an affiliate link and make a purchase, a tracking cookie is placed on your browser to calculate commissions.

As part of this, we are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by linking to Amazon.com and affiliated sites.

7. Your Personal Data Rights

Depending on your location, you hold specific rights regarding the personal information we maintain. You may contact us at any time to exercise the following options:

  • Opt-Out: Unsubscribe from any or all promotional email campaigns.

  • Access: Request a copy of the specific personal data we have collected about you.

  • Correct: Ask us to update, amend, or fix inaccurate personal details.

  • Delete: Request that we completely erase your personal data from our systems (excluding data we are legally required to retain for tax, accounting, or recordkeeping purposes).

8. Critical Data Exclusions

Sensitive Data

We ask that you never submit sensitive personal data to Simpli Whole Kids. This includes social security numbers, health or medical information, racial or ethnic origin, religious beliefs, political affiliations, or criminal backgrounds. If you choose to post this information in public spaces on the site, it becomes subject to this policy.

Children’s Privacy

Our Website is intended for adult users, parents, and professionals. We do not knowingly target or collect personal data from children under the age of 16. If you believe we have inadvertently gathered information from a minor under 16, please contact us immediately so we can remove it from our records.

9. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at:

Email: kristina@simpliwhole.com